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How to submit my app to the App Store

Written by: Mowico Team

6 min read

Below is a step-by-step guide to help you submit your app on the App Store:


Apple Developer Account: You must have an Apple Developer Account for the App Store. If you don’t have one yet, you can learn more about how to create one here.


Please note that the average waiting time for AppStore is 7 business days; and for Google Play, it is 5 business days.

App Listing Information is a very important section where you will fill out essential information about your app. Apple takes a careful look at individual pieces of information that you have filled out in order to make sure they are good to go. Therefore, we recommend you to fill out each of the sections carefully and with much thought.


The following are key components of this section:

  • App Name: Your app’s name plays a critical role in how users discover it on the App Store and Play Store. Choose a simple, memorable name that is easy to spell and hints at what your app does. Be distinctive. Avoid names that use generic terms or are too similar to existing app names. An app name can be up to 30 characters long.


  • Subtitle: This is a short description that is crucial especially for the App Store. Carefully select a set of keywords to build your subtitle. Avoid generic descriptions like “the world’s best app.” Instead, consider using your subtitle to highlight features or typical uses of your app that resonate with your audience.


  • Language: This is the language that your app will be listed in, so select the language accordingly.


  • Sector: This is the sector that you run your business in that is related to your app. You can select the sector from the dropdown list.


  • Major Category: The category that comes to mind first about your app and describes it best.


  • Minor Category: The secondary category that you think describes your app the best after the major category.


  • Description: This is the body copy that will appear on your app’s page in the App Store and Play Store, so provide an engaging description that highlights the features and functionality of your app. The ideal description is a concise, informative paragraph followed by a shortlist of main features. Let potential users know what makes your app great and why they will love it. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand.The first sentence of your description is so important — this is what users can read without having to tap to read more in the App Store. Every word counts, so focus your description on your app’s unique features. Remember that you have a character limit of 4000 in this section.


  • Keywords: Keywords help determine where your app appears in search results. Carefully choose your keywords to ensure your app is easily discoverable in the searches you want. Well set keywords will make the store searches more accurate and easy to find your app.You can separate keywords by pressing the enter/return key. You have a character limit of 100 here.
    Maximise the number of words that fit in this character limit by avoiding the following:
    – Plurals of words that you’ve already included in the singular form
    – The names of categories or the word “app”
    – Duplicate wordsImproper use of keywords can be a reason for, especially the App Store rejections. Do not use the following in your keywords to avoid rejection:
    – Unauthorised use of trademarked terms, celebrity names, and other protected words and phrase.
    – Terms that are not relevant to the app
    – Competing for app names
    – Irrelevant, inappropriate, offensive, or objectionable terms


  • Privacy Policy URL: This field should be filled out with the URL of the privacy policy on your store website.


  • Support URL: This URL will be visible in stores to let your users know how to reach you in case of a support need. If you do not plan to have a specific channel for app support, it can be the URL of the ”Contact” page of your website.


  • Marketing URL: This field should be filled out with a URL that includes a piece of marketing information about your app. It can be your website URL if you do not have another specific page for marketing.


  • Promotional Text: This text appears at the top of the description in the App Store for customers running devices iOS 11 or later, and is up to 170 characters long. Consider using promotional text to share the important features of your app, such as app-exclusive sales or other events within your app.


  • Copyright: This part should be filled with the name of the person or entity that owns the exclusive rights to your app, preceded by the year that the rights were obtained. For example, ”2020 Mowico Co.”. This field cannot be filled with a URL.


  • App Icon: This is the square image that visually represents your app. It is the icon that pops up on the App Store and Play Store as well as on the phone wall display. Since this is a visual identity of your shop, you can use the existing logo of your shop or generate a new one by using app icon generators or Canva. The recommended dimension for app icons is 1,024 x 1,024 pixels. The minimum size is 500 x 500 pixels, so try to stay above those dimensions. 


  • Launch Screen: This is the vertical loading screen that first pops up when you open the app. You can make one with your shop logo in the middle or choose a different display as your launch screen. The required dimension is 1,125×2,436 pixels.


More Questions

To learn more about Mowico, visit Mowico Insights to become a mobile app expert & boost your mobile commerce sales!

Have more questions on submitting your mobile app to the App Store, we’re happy to help! Please reach out to Mowico Support Team through our LiveChat in your dashboard or you can email us at support@mowico.com.

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