In today’s digital age, online shopping has become increasingly popular, particularly through mobile devices. With 31% of consumers favouring in-app shopping over in-store shopping, having a mobile app for your eCommerce business is a significant advantage over those that don’t.
While having a mobile app is a great start, it is essential to go beyond mere existence and focus on driving sales, enhancing customer service and fostering brand loyalty to maximise revenue.
This blog post will provide four actionable strategies that can help you elevate your eCommerce app revenue. Let’s dive into these strategies and uncover how you can skyrocket the profitability of your app.
Create a Sense of Exclusivity
Creating a sense of exclusivity is crucial in the highly competitive eCommerce landscape. Businesses can cultivate an exclusive environment for their app users, thereby driving engagement and revenue.
Limited-Time Offers and Flash Sales: Implement time-limited promotions and flash sales exclusively through your app. Create a sense of urgency and exclusivity by offering special discounts or deals. Encourage app users to frequently check for new offers, resulting in increased engagement and revenue.
VIP Access and Early Bird Offers: Reward loyal customers with exclusive access to new products, pre-orders or special discounts. Provide VIP benefits to app users, such as early access to sales or personalised recommendations. Foster a sense of exclusivity, and make customers feel valued, thereby increasing their loyalty and likelihood of making repeat purchases.
Engage with Push Notifications
Leveraging push notifications effectively can significantly impact user engagement, retention and revenue. Businesses can harness robust push notification capabilities to keep users informed and drive action.
Personalised Recommendations: Analyse user data and behaviour to send tailored product recommendations through push notifications. Provide personalised suggestions based on the preferences and past purchases of users. Increase the likelihood of conversion and repeat sales by delivering relevant and enticing product recommendations.
Abandoned Cart Reminders: Use push notifications to remind users who have abandoned their carts about their unfinished purchases. Offer incentives such as discounts, free shipping or limited-time offers to encourage users to complete their transactions. Recover potentially lost revenue by prompting users to return to their abandoned carts and finalise their purchases.
Keep Customers Coming Back
Retaining existing customers and fostering long-term loyalty are essential for sustainable revenue growth. Businesses should continuously keep customers engaged and encourage repeat purchases.
Loyalty Programs: Implement a robust loyalty program within your app to incentivise repeat purchases. Offer exclusive discounts, rewards or points for app users to encourage engagement and brand loyalty. Foster a sense of appreciation and value among customers, driving them to choose your app over competitors.
Post-Purchase Engagement: Engage with customers after they purchase through personalised follow-up communications. Send thank-you emails, request feedback and provide product recommendations based on their purchase history. Enhance the customer experience, build brand loyalty, and increase the likelihood of future purchases.
Introducing subscription-based services can provide a consistent revenue stream and foster long-term customer loyalty.
Premium Access: Offer a subscription that provides exclusive perks such as early access to new products, premium customer support or members-only discounts. Create a sense of exclusivity and value for subscribers, encouraging them to continue their subscriptions and driving recurring revenue.
Product Subscriptions: Explore subscription options for consumable products or services. Provide a subscription box service that delivers curated products regularly. Ensure predictable revenue while establishing strong, long-term customer relationships.
From Building, Enhancing, to Driving Downloads: Mowico is Here for You in Every Step
Transforming your eCommerce store into a no-code mobile app has never been easier with Mowico. Our platform offers a range of benefits to empower you:
- Sync in real-time: Seamlessly connect your eCommerce store with your mobile app, ensuring constant updates and synchronisation.
- Design effortlessly: Create a stunning mobile app effortlessly using our intuitive drag-and-drop interface, requiring no coding skills.
- Test with Ease: Preview your mobile app on both iOS and Android devices, allowing you to experience its functionality before launching.
- Integrate Seamlessly: Integrate smoothly with any eCommerce app, tool or payment system, expanding the capabilities of your mobile app.
- Reach for 24/7 Customer Support: Our dedicated customer success team is available round the clock to assist you with any inquiries or questions.
Mowico is more than just an eCommerce app builder – we are your reliable partner every step of the way, from the inception of your app to the ultimate goal of increasing downloads and generating revenue. Our Customer Success Team is committed to ensuring the performance and success of your app success by employing proven strategies.
Whether you are starting from scratch or looking to enhance your existing app’s performance, our team is ready to collaborate, strategise and deliver results that exceed your expectations. Book your meeting now to see what we can do for your eCommerce business!