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5 Creative Ways to Leverage Push Notifications for Your eCommerce App

Written by: Mowico Team

4 min read

Do you know that push notifications can increase engagement by up to 88%? As an online store owner, push notifications can be a powerful tool for engaging customers and boosting sales.

In this blog post, we’ll explore five creative ways to use push notifications for your eCommerce app, backed by industry data. Let’s explore five clever ways to use push notifications to make your online store app even better and keep customers coming back.

1. Personalised Suggestions

Push notifications can be personalised, meaning you can send messages that fit each customer’s interests. For example, if someone likes sports gear, you can send a notification with new sports items or discounts on those products. People like messages that are relevant to them, so this can help increase sales.

2. Recover Abandoned Carts

Sometimes customers add items to their shopping carts but don’t buy them. Push notifications can help with that! You can send a friendly message with a special deal, like “Complete your purchase now and get 10% off!” This can convince customers to finish their orders and not leave the items behind.

3. Limited-Time Deals

Create excitement by offering short-term deals with push notifications. For example, you can say, “Hurry! 50% off on select items for the next 24 hours!” This makes customers feel like they need to act fast to get the discount, encouraging them to visit your app and buy something.

4. Celebrate Special Occasions

Show customers you care about them by sending notifications on their birthdays or other important days. A simple “Happy Birthday! Get 20% off today!” can make customers feel valued and appreciated, leading to more loyalty to your store.

5. Location-Based Offers

Use the location of your customers to send them special offers when they’re near your physical store or partner locations. For instance, if they’re close to your store, you can send a notification offering a discount if they come in within the next hour. This can bring more people to your physical store and make shopping easier for them.

Key Takeaways

Remember, push notifications can be powerful, but use them wisely. By using these smart push notification ideas, you can make your online store app awesome and give your customers a fantastic shopping experience.

Using push notifications in your eCommerce app can make a huge difference, and Mowico can help you make the most of it. With Mowico’s easy-to-use platform, you can try out these five creative push notification ideas effortlessly. Personalise messages, recover abandoned carts, offer time-sensitive deals, celebrate special occasions, and use location-based offers to engage your customers better.

Ready to give it a try? Sign up for Mowico’s free trial now and see how push notifications can boost your online store’s success.

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