Overview of M-commerce Trends for 2023
Let’s take a look at some of the most significant m-commerce trends to watch out for in 2023.
Increasing Mobile Payment Options
Various technologies, including Near Field Communications (NFC), QR codes, and others, are used by mobile wallets to handle payments. This makes it simple for customers to pay at points of sale and online. The FIS Global Payments Report estimates that by 2025, the use of digital wallets will represent slightly over half (52.5%) of the value of global e-commerce transactions, up from 48.6% in 2021.
One-Tap Ordering
One-tap ordering is a method for letting customers make purchases when the user has already input the payment information necessary to complete the transaction. More specifically, it enables an online shopper using an online marketplace to make a purchase without needing shopping cart software. A user can utilise one-click buying to use a predetermined address & credit card information to purchase one or more things instead of manually entering billing and delivery details.
The Rise of Mobile-First Shopping Experiences
Not merely a catchphrase, going mobile-first is a crucial business approach that might provide merchants with an advantage over rivals. With consumers using their smartphones for an average of 4.5 hours each day, mobile devices are both the future and the present for merchants.
Augmented Reality and Virtual Reality Shopping
There are several reasons why you should consider offering AR and VR shopping options to your customers via your mobile e-commerce app. First, these technologies can enhance the customer experience and make it more immersive and engaging, which can help to increase customer satisfaction and ultimately lead to higher conversion rates and more sales.
Second, AR and VR can also help you to stand out from the competition by offering a unique and innovative shopping experience. Finally, these technologies can also be used for product demonstrations, training, and even remote customer service, making them valuable tools for any eCommerce business.
Voice Shopping
The newest trend in e-commerce today is voice commerce, which many people refer to as the evolution of e-commerce as we see it. As more people shop online for everything from groceries to apparel, brick-and-mortar retailers are facing fiercer competition from the internet business. Consumers reportedly prefer voice search to type 71% of the time.
Social Commerce
Social networks enable eCommerce enterprises to expand their brand’s audience and consumer base. In the following three years, it is expected that by 2023, global eCommerce sales will expand by over 100% from 2020 to $1.6 trillion. The opportunity to start marketing on social media has never been greater. On top of that, with social commerce, brands can sell directly on social media channels, without requiring customers to leave the platforms.
As a company that’s been religiously following the e-commerce trends to develop our service to stay ahead of the time, we curated the most exciting e-commerce stats and trends for 2023, so you can always be prepared for what’s to come.
Why You Need an eCommerce App for Growth in 2023?
Nearly all businesses are using mobile applications in their strategies to expand their customer base. Well, thanks to technological improvements. The way businesses engage with their customers, thanks to mobile applications, has changed. Using printed advertisements or bulletin boards to publicise special offers or discounts is no longer necessary.
You may accomplish this more quickly and effectively for yourself by using a mobile eCommerce app. An online retailer has essentially limitless options. Not even close, in fact. Consumer spending online has increased the importance of e-commerce to the global market. A few years ago, online shopping was seen as a privilege and convenience, but now it is seen as a necessity.
Given the eCommerce trends, we discussed above, owning an eCommerce app for each of these aspects is practically required. Fortunately, there is a solution that allows you to quickly and easily construct an eCommerce app without any coding experience!
Loyalty Points
If you can increase conversion rates by 50%, you shouldn’t pass it up. You play the customer loyalty game by its own rules while using the loyalty points feature.
Multi-lingual support
Your app may be available worldwide if e-commerce is. Multiple language e-commerce apps can be created via Mowico.
User profile settings
For a better sense of belonging, the app users can create profiles within it. Over time, you may provide a more individualised experience by utilising the client profile data!
Native checkout
Customers can benefit from a more seamless user experience by using in-device check out methods to make purchases without exiting the app.
Saved addresses
Your consumers can save multiple addresses for upcoming purchases for a more pleasurable online shopping experience.
Push notifications & in-app messaging
Using push notifications can be one of the best methods to encourage customers to return to your shop. Hold their interest so they’ll return for more!
Discount codes
By providing unique coupon codes to your customers using push notifications or social media platforms, you may boost their sense of exclusivity.
iOS and Android
For iOS and Android, you don’t need to create separate applications. Your program is made compatible with both OS systems by Mowico Wizard. Your app is prepared for store release as soon as you’ve finished developing it.
Connect
The first step is to link the app to your e-commerce platform. Among the over 60 e-commerce platforms that Mowico supports are Shopify, Magento, & WooCommerce. Therefore, it only takes a few clicks to integrate your mobile app into your e-commerce platform. After that, you may add payment options to your app. You can provide the most common payment methods to your clients in addition to your current payment system.
Design
Check out this drag-and-drop app builder! We are clear that we add enjoyment to the creation of no-code apps. You can add and remove e-commerce features and components from your mobile e-commerce application using the drag-and-drop interface provided by Mowico Wizard.
Publish
Just keep in mind to test before you post! Before publishing your no-code app, we send you a link to test it so you can verify that it functions flawlessly on all devices. Now is the moment to view it on your gadget. After passing the exam, you can publish on the Google Play Store as well as the App Store; at this point, you are prepared to expand your business!
