Online shopping has taken the lead and customer behaviors shifted drastically in the last few months. One of the biggest changes has accrued in the enhancement of customer reviews. These reviews made by the customers have spread all across the e-commerce platforms. They started popping-up regardless of whether the stores are actually encouraging their customers or not, but why your eCommerce store must welcome online reviews?
The benefits of customer reviews for your store, and products:
There are many benefits of getting customer reviews of your products; and if used strategically, these reviews may become one of the most powerful tools to convince your store visitors to become customers. In fact, according to research conducted by PeopleClaim, 70% of customers consult reviews or ratings before making a final purchase. In other words, a great number of customers trust other customer reviews as much as a friend recommendation. Therefore, in this post, we will demonstrate why your eCommerce store must welcome online reviews, and how you can start generating them.
A merchant’s biggest victory is to successfully build customers’ trust and turn them loyal in order to grow. In fact, the entire success of a company depends on trust, and success is often measured on its levels. If your e-commerce store or your products have become successful in having received some number of positive customer reviews. It will be no miracle that your visitors will start trusting you, even if they have never made any purchase. According to Bazaarvoice, visitors who interact with customer reviews and answers are 105% more likely to purchase while visiting. Nevertheless, at a certain point, it is possible that your e-commerce store will get negative online reviews. Mistakes are part and parcel of businesses; in order to keep your customers trust, it is vital to handle such situations with honesty.
Improved Organic Ranking
Search engines, especially Google, place great importance on how many times a particular e-commerce store name is mentioned in the customer reviews. According to Moz’s Local Search Ranking Factors published in 2018, customer review signals like velocity, quantity, and diversity are some of the top ten most important ten factors in how Google ranks e-commerce stores. In fact, last year Google actually confirmed that reviews play a crucial role in terms of improving your SEO. Thus, if you are not a brick-and-mortar business, and you are most probably not, you may enjoy serious SEO benefits from collecting customer reviews.
Third-party reviews provide an unbiased insight into e-commerce stores and their products. Visitors often rely on other customers’ comments to gain knowledge about the quality and experience your products provide. For instance, learning more about the battery power, or the loudness of a stereo speaker, and how it works in a studio flat. These kinds of reviews assist other customers to imagine themselves using your product in their own lives, and also reduce common questions that would otherwise come to you through customer support inquiries.
We mentioned above some of the many benefits of customer reviews. We hope that this blog has given you some ideas about how customer reviews might help your business grow. The reasons why e-commerce stores must welcome getting more reviews go on and on. Perhaps most importantly, reviews give customers a direct line of communication with e-commerce stores, and e-commerce stores a chance to get better where it matters. Moreover, customer reviews are crucial for your brand marketing too. One of our partners, Trustpilot, aims to make your store get closer to your customers; just like providing mobile applications to your customers in order to get insights into them better.
For any inquiries about growing your business, getting to know your customers, or acquiring new ones; we are always here to assist you and your e-commerce store.