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Shopify Growth Lab: The Essential Shopify Plugins for Your eCommerce Business

Written by: Mowico Team

8 min read

As online shopping becomes more popular, businesses using Shopify are always looking for ways to improve their customers’ experience and make more sales. Shopify is a great platform for online stores because it’s easy to use and offers lots of options for customisation with plugins.

But with so many online stores on Shopify, it’s hard to stand out. To make the most of your Shopify store, you need to use special plugins that can help you get more visitors, sell more products, and keep customers coming back. These plugins are like extra tools that you can add to your store to make it even better.

In this blog post, we’ll talk about the best Shopify plugins you should use. We’ll explain what they do, how good they are, and how much they cost. These plugins will help you with different things you might need for your online store.

1. Recharge: Shopify Subscription Plugin

Rating: 4.5/5 (1,400+ reviews)


Recharge is a Shopify plugin that allows you to create subscription programs on your store’s checkout page. It connects to your customers’ preferred payment methods and provides a customer portal where they can manage their subscriptions on their own. You can customise this plugin to suit your needs by using powerful APIs to create unique checkout processes and workflows.

This plugin provides valuable insights that help you understand your customers better. You can track how well your products are performing and make improvements accordingly. It also enhances the subscription experience and allows you to showcase discounts to entice potential customers and increase sales.


Key Features:

  • Customisable checkout flows and workflows using powerful APIs
  • RechargeSMS feature enables customers to update their orders via text messages
  • Options to skip or reschedule deliveries
  • Comprehensive analytics to track performance
  • Compatible with major payment processors like Stripe, Braintree, and Authorize.net



  • Standard –  $99/month (1.25% + 19¢ per transaction)
  • Pro – $499/month (1% + 19¢ per transaction)
  • Enterprise – Custom Pricing (Tailored Plan & Rates)

2. Growave: Shopify Wishlist Plugin

Rating: 4.8/5 (1,940+ reviews)


Growave is a Shopify plugin that allows you to add a wishlist feature to your online store. This lets visitors save products they like and want to buy later. Having a wishlist can help increase your sales and reduce the number of people abandoning their shopping carts. You can even reward customers for sharing their wishlists on social media.

Growave provides 24/7 support, so you can get help whenever you need it. It also supports multiple languages like Spanish, Chinese, Korean, and French. This plugin enhances the shopping experience on your website, allows you to send personalised emails to customers with their wishlists, and helps you grow your referral program by offering rewards.


Key Features:

  • Automatic targeted emails to engage customers
  • Wishlist rewards to incentivise customers
  • Customisable “Add to Wishlist” button to match your store’s design
  • Ability to share wishlists on social media platforms
  • Dashboards for various occasions to manage and track wishlist activity



  • Basic – $9/month
  • Starter – $19/month
  • Medium – $49/month
  • Growth – $99/month
  • Enterprise – $299/month

3. Judge.me: Shopify Review Plugin

Rating: 5/5 (16,300+ reviews)


Judge.me is a Shopify plugin that allows your customers to leave reviews for your products and services. They can write reviews directly within their emails, making it convenient for them. This plugin also helps you display customer reviews on your website. It provides various features like widgets, SMS, and push notifications to encourage visitors to rate your services. Additionally, it offers discount coupons to incentivise people to share honest feedback.

One of the great benefits of this plugin is that it helps you showcase your review stars in Google Search results and Google Shopping. This can attract more clicks to your website. It also allows shoppers to provide detailed feedback by submitting text, photos, and even videos about their experience with your business.


Key Features:

  • Customers can submit reviews within their email
  • Discount coupons offered for submitting reviews
  • Review stars displayed in Google Search results
  • Support for text, photo, and video content in reviews
  • Email, website pop-up, and widget options for displaying reviews



  • Forever Free
  • Awesome – $15/month

4. Smile.io: Shopify Loyalty & Rewards Plugin

Rating: 4.8/5 (5,120+ reviews)


Smile.io is a popular loyalty and rewards platform that works well with Shopify. It helps you create a special program for your customers to encourage them to keep coming back and engage with your brand. With Smile.io, you can reward your customers for different things like buying from you, writing reviews, referring friends, or following you on social media. It also adds fun features like points, levels, and badges to make the loyalty program more exciting. Smile.io also provides useful insights and data about your customers’ behavior, so you can make your loyalty program even better. By using Smile.io, you can make customers want to come back, increase your sales, and build a loyal customer base.

With just a few clicks, you can set up a referral program where your existing customers can refer their friends and help promote your store using Smile.io. It also allows you to create loyalty and VIP programs to generate more revenue from your existing customers.


Key Features:

  • Loyalty points program that encourages customers to take actions like creating an account, making purchases, or leaving reviews.
  • Referral program that harnesses word-of-mouth marketing and creates social proof.
  • VIP program that boosts engagement with customers and increases revenue through upselling.



  • Starter – $49/month (up to 500 monthly orders)
  • Growth – $199/month (up to 2,500 monthly orders & $20 per additional 100 orders)
  • Plus –  $999/month (up to 7,500 monthly orders & $5 per additional 100 orders)

Key Takeaways

The essential Shopify plugins for your eCommerce business in 2023 are:

  • Recharge – Subscriptions
  • Growave – Wishlists
  • Judge.me – Reviews
  • Smile.io – Loyalty & Rewards
  • Discover more here.

In summary, plugins are essential for improving the performance of your Shopify mobile app. If you want to keep your users engaged and prevent them from seeking alternatives, it’s important to incorporate these plugins and provide an excellent user experience.

Now, here’s the deal: Mowico has all the essential Shopify plugins you need in one place at most affordable prices. With these easy-to-use integrations, you can boost your mobile app revenue like never before.

Book your demo today, and let our experts guide you through the Mowico Wizard platform. See for yourself how Mowico can improve your mobile app and help you make more money in the long run.

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