What is an eCommerce App, and How do Apps Boost Sales?

eCommerce apps, also known as mobile commerce apps, are the new place where the eCommerce market is growing. They allow customers to purchase goods or services through their favourite tools, a.k.a. mobile devices. With the app boom, eCommerce apps have become increasingly popular as more consumers use their smartphones to shop online. In fact, global mCommerce sales skyrocketed to $3.56 trillion in 2021, and soon, the mCommerce market size is expected to reach $4,711.9 billion by 2027, with a CAGR of 33.46%.

In this blog post, we will discuss the advantages of presenting mCommerce to users through a mobile app rather than a mobile website. We will explore the benefits of eCommerce apps and how they can help boost sales for businesses. Additionally, we will introduce you to the easiest way to build a mobile eCommerce app and discuss how it can be used to develop an eCommerce app that can drive more revenue for your business.

eCommerce apps offer a number of benefits to businesses and consumers alike. Here are a few key advantages of eCommerce apps for sellers:

An eCommerce app can help increase the visibility and accessibility of a business. When customers download an app, it becomes a permanent fixture on their home screen, making it easy for them to find and access the business, automatically bringing more frequent purchases and higher customer loyalty.

One of the significant benefits of eCommerce apps is the ability to improve customer engagement through various features. Here are a few ways businesses can improve customer engagement through their eCommerce app:

• Personalised product recommendations: eCommerce apps can use data such as purchase history, browsing behaviour, and customer preferences to recommend products that are most likely to interest a particular customer, which can help improve the shopping experience and increase customer loyalty.

• Push Notifications: Push notifications are a great way to keep customers informed about sales, promotions, and new products. They also remind customers to complete an abandoned cart or inform them of a back-in-stock item they have shown interest in. Personalised push notifications can help increase customer engagement and drive more sales.

• In-app messaging: In-app messaging allows businesses to communicate directly with customers within the app, which can be used to provide personalised customer service, answer questions, or offer assistance. In-app messaging can help improve the customer experience and increase customer satisfaction.

• Customer reviews and ratings: Allowing customers to leave reviews and ratings on products can help improve engagement by providing valuable feedback to businesses and other customers. Reviews and ratings can also help to build trust and credibility with potential customers.

• Loyalty Programs: eCommerce apps can also use loyalty programs to increase engagement and drive sales. These programs can offer rewards such as discounts or exclusive promotions to customers who make a certain number of purchases or spend a certain amount of money.

eCommerce apps are designed with a user-friendly interface and offer features such as product filtering and reviews, which can improve the shopping experience for customers, which leads to higher customer satisfaction and more repeat purchases.

By offering an easy and convenient way for customers to shop, eCommerce apps can drive more sales and increase revenue for businesses. According to a study by Criteo, mobile apps drive 4x more sales than mobile websites.

eCommerce apps also allow businesses to take advantage of social commerce opportunities. For example, they can integrate social media platforms, such as Instagram and Facebook, and allow customers to purchase directly from the app. This can help drive sales and increase brand awareness.

Creating an eCommerce app can be a daunting task for businesses, especially if they don’t have the technical expertise or resources to hire a developer. However, with the advent of no-code app builders like Mowico, businesses can now create an eCommerce app with minimal effort and cost.

Mowico is a no-code app builder that allows businesses to create an eCommerce app without the need for coding. It offers a range of features, including the ability to add products, create a checkout, and process payments. Additionally, Mowico allows businesses to customise the look and feel of their app to match their brand. With Mowico, businesses can also add customer reviews, ratings, loyalty programs, and even Social commerce feature that allows customers to purchase directly from social media platforms like Instagram and Facebook.

Using Mowico to develop an eCommerce app has several benefits. For one, it eliminates the need for businesses to hire a developer, which makes it incomparably budget-friendly and fast to use. Additionally, Mowico offers a user-friendly interface that makes it easy for businesses to create an app that meets their specific needs. With its user-friendly drag-and-drop interface, Mowico is easy to use, and you can make your own business mobile application within minutes. Thanks to Mowico and its flexibility, it becomes possible to create a mobile application that reflects your brand image.

By providing businesses with an easy way to create an eCommerce app, Mowico can help boost sales by increasing the visibility and accessibility of the business, improving customer engagement through push notifications and personalised product recommendations, and providing an enhanced shopping experience. Additionally, since mobile apps drive 3x more sales than mobile websites, having an eCommerce app created with Mowico can significantly increase revenue for businesses. Overall, using Mowico to develop an eCommerce app can be an effective way for businesses to increase sales and drive revenue. Try Mowico now, and see how fast you can jump on the mobile app world within hours!