Google Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more.
Google Analytics
What Google Analytics does
How Mowico and Google Analytics work together
With Mowico’s full integration, you can use Google Analytics to track customer shopping and purchasing behaviors, to measure and optimise user acquisition and engagement with mobile apps, and to get a more detailed view of what makes shoppers convert.